Folio35 PhotoShow · Fall 2026

9:45 AM – 10:45 AM3 sessions at the same time — choose one

• Cascade Room · Breakout level, south wing

  Color That Holds: A Calibrated Workflow from Capture to Print

  Breakout· Post-production & AI

  • PSPriyanka Sethi-Moreau
  • HKHana Kobayashi-Price

  Why the print never matches the screen, and how to fix it. Covers camera profiles, monitor calibration, soft-proofing and choosing the right paper profile, from a colorist and a printmaker side by side.

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• Columbia Room · Breakout level, north wing

  Shaping Light on Location: One Speedlight, Five Looks

  Breakout· Craft & Technique

  • RQRafael Quintero · Presenter

  A live demo of five distinct portrait looks from a single small flash, a modifier and whatever the location gives you. Bring questions about ratios, bounce and mixing flash with daylight.

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• Willamette Room · Breakout level, north wing

  Pricing Your Work for 2027: Packages, Licensing and Saying No

  Breakout· Business of Photography

  • CACaleb Arceneaux

  How to build portrait and commercial price lists that cover your real cost of doing business. Caleb walks through package design, usage-based licensing fees and the scripts that make it easier to turn down underpaid work.

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11:00 AM – 12:00 PM3 sessions at the same time — choose one

• Cascade Room · Breakout level, south wing

  The Quiet Frame: Documentary Storytelling for Commercial Clients

  Breakout· Craft & Technique

  • NHNoor Haddad

  How to bring a documentary eye to brand and corporate assignments: sequencing, access and earning trust so people forget the camera. Noor shares edits from recent projects and how she pitched them.

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• Willamette Room · Breakout level, north wing

  Booked Solid Without Burning Out: Marketing a Portrait & Wedding Studio

  Panel· Business of Photography

  • ICImani Castellanos · Moderator
  • JWJonah Whitcombe · Panelist
  • CACaleb Arceneaux · Panelist

  Referrals, reviews, styled shoots and paid social: what actually fills a studio calendar, and what quietly eats your weekends. Studio owners compare notes on lead sources and client experience.

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• Columbia Room · Breakout level, north wing

  Getting Subject-Detection Autofocus to Work for You

  Breakout· Gear & Tech

  • FBFelix Brandt

  Eye, animal and vehicle detection are powerful and easy to misconfigure. A camera product manager explains how the tracking modes decide what to focus on and which settings matter for weddings, sports and wildlife.

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1:30 PM – 2:30 PM3 sessions at the same time — choose one

• Columbia Room · Breakout level, north wing

  Above It All: Drone Photography for Real Estate, Events and Landscapes

  Breakout· Gear & Tech

  • GSGreta Solberg

  What it takes to add aerial work to a studio: certification, airspace authorizations, insurance and the flight plans that keep a shoot legal and safe. Includes before-and-after edits from real listings.

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• Cascade Room · Breakout level, south wing

  AI in the Edit: What to Automate, What to Keep Human

  Panel· Post-production & AI

  • ICImani Castellanos · Moderator
  • LFLuis Ferreira-Tan · Panelist
  • PSPriyanka Sethi-Moreau · Panelist
  • JWJonah Whitcombe · Panelist

  Culling, masking, sky replacement and generative fill are now one click away. Panelists debate where AI saves real hours, where it erodes a photographer’s style and how to talk to clients about it.

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• Willamette Room · Breakout level, north wing

  Protect Your Images: Copyright Registration, Contracts and Usage Rights

  Breakout· Business of Photography

  • OMOwen Mbeki, JD

  A plain-language guide to registering your work, writing usage terms clients understand and what to do when you find your photo used without permission.

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9:45 AM – 10:45 AM3 sessions at the same time — choose one

• Willamette Room · Breakout level, north wing

  Second Shooters to Full Team: Growing Beyond a One-Person Studio

  Breakout· Business of Photography

  • JWJonah Whitcombe

  When to hire, how to pay associates and how to keep a consistent look when you are not behind every camera. Jonah shares the systems and contracts behind a five-photographer studio.

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• Columbia Room · Breakout level, north wing

  Directing Portrait Subjects Who Hate Being Photographed

  Breakout· Craft & Technique

  • MOMarisol Okafor · Presenter

  Practical prompts, posing and pacing for executives, kids and anyone who freezes in front of a lens. Marisol works with volunteers from the audience.

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• Cascade Room · Breakout level, south wing

  The Gear Debate: What’s Actually Worth Upgrading in 2027

  Panel· Gear & Tech

  • FBFelix Brandt · Moderator
  • RQRafael Quintero · Panelist
  • GSGreta Solberg · Panelist
  • TLTessa Lindqvist · Panelist

  Bodies, glass, lights or drones — where should a studio spend next year’s gear budget? A camera product manager and three working photographers argue it out.

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11:00 AM – 12:00 PM3 sessions at the same time — choose one

• Cascade Room · Breakout level, south wing

  Hands-On: Building an AI-Assisted Culling and Editing Workflow

  Workshop· Post-production & AI· Presented by Coastline Photo Software

  • LFLuis Ferreira-Tan · Presenter

  Bring a laptop and a recent shoot. Luis builds a culling, grouping and batch-editing workflow live, showing where to review the machine’s choices so the final selects still look like yours.

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• Columbia Room · Breakout level, north wing

  Printing to Sell: Paper, Editions and Pricing Fine-Art Prints

  Breakout· Craft & Technique

  • HKHana Kobayashi-Price

  From choosing a paper surface to setting edition sizes and retail prices, a master printmaker explains how to turn your best images into prints collectors buy.

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• Willamette Room · Breakout level, north wing

  Licensing Your Archive: Turning Past Shoots into Recurring Revenue

  Breakout· Business of Photography

  • OMOwen Mbeki, JD
  • ICImani Castellanos

  Your hard drives are full of licensable images. A photo editor and an attorney cover editorial and commercial licensing, stock versus direct sales and the paperwork that protects you.

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